Ok Zynga, you got me...

While I have been one to study the fine art and gameplay dynamics behind social media gaming, I wanted to think of myself as special. I felt that by looking in with perspective to the reasons people play, what the special *social* aspects of playing the game are, and limiting my exposure I would keep from getting sucked in.

I was wrong...

I was able to go into Farmville and Fishville unwounded, although when some limited edition fish died, I sold the rest and left the tank to scum over. No love lost there.

MafiaWars, and its ever accessible IPhone port, have me hooked though.

I thought I might when the other day I thought better about purchasing a business with an 8 hour shakedown that might make me have to check it in the middle of the night. Then I hesitated, and said "meh... its just a game." Addiction averted... right?

This morning after (yes after) replying to a mid-night cry from one of the kids, I checked the weekly loot availability. Problem flags confirmed. 4:30 AM MafiaWars == addicted ;)

The prizes for this week: Violent Night - Four golden rings (brass knuckles) and The Major Award (leg lamp from A Christmas Story) found a very soft spot in my heart.

I am impressed by the game, the gameplay, and the social mechanics.

Keep up the good work guys.